MISSION
Bringing the zero-damage hair styling philosophy to beauty lovers worldwide
VISION
Leading an industry-wide shift to zero-damage hair styling
CORE VALUES
Innovation, Customer Focus, Do No Harm, Less is More
Faszin's 3A Hair Shield Tech
Anti-Frizz
Faszin IonPeak System, featuring built-in high concentration ion generator, which can release tens of millions of negative ions, 95% of frizz and flyaway problems are effectively reduced, ensuring every session produces a silky smooth shine result.
Anti-TempShift
Faszin HeatSyncX, an instant temperature compensation system consisting of high-precision sensors that monitor temperature 60 times per second, and Faszin HeatShotZ rapid heat-up units for precise adjustments, ensures even heat distribution and prevents your hair from extreme heat damage.
Anti-Friction
Crafted with aerospace-grade smooth glide titanium plate, our product offers smoother styling than standard ceramic plates. Even after 20,000 repeated strokes, it won't burden your hair. Achieve effortless, silky-smooth styles without tugging, while preventing damage from tangles, dryness, and harsh handling.
Elevate Your Style with Faszin
Faszin 4S Results
Ultra Shine
Ultra Smooth
Ultra Speedy
Ultra Smart
Brand Story
Faszin's story begins with founder Eric Ye, who had long witnessed his wife Brianna's struggle to style her frizzy hair without damaging it. To help her break the cycle of unsatisfying purchases, Eric decided to create his own line of styling tools.
At the time, most styling brands were focused on efficiency and convenience, without considering damage prevention or hair texture. In particular, the market lacked solutions for coarse and frizzy hair.
After intensive research, Eric finally launched a straightener that could achieve smooth, sleek styles — the first product under the Faszin brand. Faszin continued to expand its product line and inspire brands throughout the industry to prioritize damage prevention. To this day, Faszin remains committed to bringing the zero-damage hair styling philosophy to beauty lovers worldwide.
Why Chooes Us
Signature 3A Hair Shield Tech
Loved by over 200,000 Global Customers
Over 90% positive ratings
Recommend by Amazon